Advertising and Conversion Tracking
We use third-party advertising and analytics tools, including Google Analytics, Meta (Facebook) Pixel and the Meta Conversions API, to help measure the effectiveness of our advertising campaigns and improve our fundraising and website experience.

These tools may collect or receive information from your device and interactions with our website or donation pages, including pages visited, actions taken, browser information, IP address, and transaction or conversion events such as donations or form submissions.

Some data may be shared directly from our website platform provider, including Raisely, to Meta via server-to-server integrations. This helps us measure advertising performance more accurately, including when browser settings or ad blockers limit traditional tracking technologies.

We only use this information for marketing performance measurement, audience insights, and campaign optimisation. We do not sell personal information.

You can manage advertising preferences through your browser settings and through Meta’s ad preferences settings: https://www.facebook.com/adpreferences/ad_settings

By using our website and donation pages, you consent to the collection and use of information as described in this policy.