“Everyone deserves access to a good end-of-life experience, but many people reach us too late or not at all – and we need this to change,” Harbour Hospice Chief Executive Jan Nichols says.

“Throughout the week we’re highlighting the importance of reaching those with a life-limiting illness earlier in their journey, so we can do more to support them to live well, in the place they call home with the people they love.”

Lots of local businesses will be showing their support across the week. Some local supermarkets will be asking customers to add $1 to their shop for the charity, with other businesses supporting the campaign in different ways.

Harbour Hospice shops will also be inviting you to add an extra dollar to your purchase. And if you donate directly at harbourhospice.org.nz/joyful local construction company Youngman Richardson will match your donation, up to $10,000.